Executive Assistant to the Superintendent/Communication
Ms. Charlene Payne has more than 15 years in brand development and design, marketing planning and strategy, and project coordination with highly-matrixed work groups and teams. She has partnered with non-profit organizations and multinational companies to organize their digital footprint, conceptualize and maintain brand identity and perception, and create strategies to optimize their marketing initiatives.
Ms. Payne has conceptualized and executed complex integrated marketing campaigns to support information technology and public relations teams. She has led and managed in-house teams to produce a wide variety of collateral for consistent brand strategy and communication.
In early August 2018, Ms. Payne entered the District as the Communications Specialist. She stepped in to fine tune the brand and its communications for the District, created multiple communication pieces including PlumIS, Who We Are Wednesday, #PlumFamily, and the District Calendar.